About Markus Kirchmair

Strategic Clarity in a Dynamic World.

Navigator for companies in the fundamental transformation of the AI era. Where others only see technology, he identifies economic opportunities, strategic levers, and legal implications – simultaneously.

With over 20 years of experience – from start-up to corporation (Dentsu, Swarovski) – Markus Kirchmair has advised and operationally guided companies through digital transformation. His approach is radically integrative: He combines Marketing & Communication, General Management and IT Law in one person – three perspectives that companies normally have to source from three different consultants.

BA Marketing & Communication

Your Benefit Communication psychology and change management. Understanding dynamics, bringing people along.

MA Digital Marketing

Your Benefit Aesthetics and acceptance – the most sophisticated product is worthless if it doesn't resonate with the target audience.

MBA General Management

Your Benefit Leadership and economic value. Technology-agnostic consulting – innovation is not an end in itself.

LL.M. Digital Business & Tech Law

Your Benefit Regulatory hurdles considered from the start – already in strategy and conception, so there are no showstoppers at the end.

Career

From Founder to Strategist.

Over two decades at the intersection of strategy, technology and operational excellence – not as an observer, but as a doer.

Early Affinity

1985 · Early Affinity

Fascinated by computers and technology from an early age. The foundation for a career at the intersection of humans and machines.

Founder

2003 · Founder at 18

Founded his first company right at the age of majority. Full-service digital agency with over 200 clients from tourism, retail and industry.

Media

2006 · Media World

Early work in the media world. Content, digitization and campaigns for multiple national and international media companies.

Swarovski

2013 · B2B E-Commerce

Project lead for global B2B e-commerce at Swarovski. Strategic and operational leadership at the world-renowned crystal corporation.

Silicon Valley

2014 · Silicon Valley

Inspiration and networking in the heart of global tech innovation. Learning from the best – up close in Silicon Valley.

Schultz Gruppe

2003 to 2015 · Digital Marketing

Building and leading digital marketing channels for Austria's largest operator of ski resorts, with hotels, golf course and construction company.

Stanford

2015 · Stanford University

Study trips from Berlin via Ireland and New York to Silicon Valley. Pictured: Mechanical Engineering at Stanford.

Speaker

2015 · Speaker

Keynote at digIT in Berlin. Since then a sought-after speaker at conferences, economic summits and corporate events on AI and transformation.

Marketing Director

2019 · Marketing Director

Building the digital brand and international B2B sales at premium lighting manufacturer PROLICHT. Digitization from product development to market positioning.

Dentsu

2023 · dentsu

Strategy consulting for DAX corporations as Principal Strategist for dentsu, the world's largest agency network.

First Book

2025 · Reader Events

Book signings and readings. Direct exchange with readers – sharing knowledge, answering questions, providing impulses.

Sought-after Expert

2026 · AI Strategist

Strategic AI consulting from start-up to DAX corporation. Publisher of "Die KI Woche". Guiding companies on the transformation journey.

Industries

Three Core Industries. Deep Expertise.

Not every consultant knows your industry. Markus Kirchmair has not only advised in these three sectors, but led operationally.

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Tourism

For over two decades, Markus Kirchmair has advised tourism boards, regional tourism organizations and the entire tourism ecosystem – from ski resorts to hospitality, gastronomy, retail and rental services.

Tourism Boards Hospitality Gastronomy Ski Resorts Retail & Rental

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Media & Publishing

As publisher of Die KI Woche (kiwoche.com) – the first agentic news platform in the DACH region – and long-standing media consultant, he knows transformation from the inside. He doesn't just talk about disruption – he demonstrates it.

Publishers Die KI Woche Content Strategy Business Models

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B2B & E-Commerce

As a former executive at Swarovski and in the lighting industry, he knows the dynamics of international corporate structures first-hand. From start-up to DAX corporation.

Swarovski DAX-Konzerne Start-ups E-Commerce

Discover industry solutions via KIKOM →

Competencies

Strategy Meets Problem-Solving.

Deeply tech-savvy, Markus Kirchmair deliberately advises technology-agnostically – because the focus is not on the tool, but on your goal.

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Strategy Consulting Positioning, Business Models, AI-Readiness

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AI Coaching Transformation, Change, Mountain Guide Approach

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Speaker & Author Multiple Bestsellers, Keynotes, Impulses

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Mediation Clarity over Harmony, Conflict Resolution

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Interim Management Marketing, Digital, C-Level

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Certifications PMI, Certified Scrum Master